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4292 So entertaining just isn't enough, dishing out the information of what is taking place halfway around the globe just isn't sufficient. I believe that media or the radio must serve a very, essential function of constructing the new Canadians an integral, productive and collaborating a part of Canadian society. And that sadly is not being met to a -- even to a reasonable diploma. 4272 Radio India Limited was a elementary part of our community, and once they had been broadcasting over the airwaves on the SCMO 104.9 Edmonton, they were delivering an distinctive service to our group. They had glorious programming that addressed the issues that have been of relevance to south Asian group at massive. 4261 So in her channel -- in her radio it's been always highlighted, so that is what my understanding is that we do need a little bit more of a feminine broadcaster on the market, especially from ethnic part of the group. 4231 I can point out to you, a few years in the past we have an event and Mr. Stelmach, he was the honoured speaker, when he quoted him within the Arab magazine which is revealed in Edmonton.

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And, I imply, there's applications prioritizing them in terms of that, and some debate concerning the capability of radio operators to monetize that group, which is the fastest rising immigrant pool on the Prairies these days. At the same time, she also writes and reads a local newscast during that program. 3862 We live with the Edmonton multicultural neighborhood.

And mostly these days I see the youth listening to western music. There’s not so much -- there’s solely so much I can go online and search for and search for, however this platform offers me with that other world that I’ve never even found. And Akash Broadcasting has proposed the thought of getting youth reveals and having fusion music shows with their main target audience because the second and third era youth, and this was of nice interest to me. 4388 Edmonton is currently growing and booming with music professionals, be that singers, music composers, lyricists, all sort of artists. And when Team Akash approached me about their floor up funding to assist fellow Edmonton music artists and in addition show their dedication to provide a radio platform for showcasing our talent, I felt urged to assist their software.

And I'm right here at present to push this Commission to contemplate offering programming that can enable for someone of my background and my pursuits to be reflected in the options available, and that may manifest in some ways. 4415 And the rationale why I moved again to Edmonton to open up my follow was to offer voice to communities and people that I knew of growing up and that there was no real platform for them to amplify their voice, elevate their interests.

3841 So we’ve obtained large decreases in dollars coming in to the radio market and it’s having a big influence on the viability of the radio market right now as it is at present. 3837 So, you realize, I, you understand, respectfully, it's the job of the opposite applicants to place collectively an argument for why different stations ought to be licensed on this market and for them to try to put a viable cause collectively. All we can let you know is what we’re seeing day in and day trip out there.

For his great neighborhood service and for his respect for his journalism he has been awarded with some of the prestigious South Asian award we have in Calgary, South Asian Excellence Award. 3993 I have full confidence that with their -- with the success of their weekly newspaper and their aspect band radio for a lot of, many years, they've the ability to run a successful radio channel. 3992 It was -- I all the time talk to Ranjit about his journalistic experience and passion and I at all times ask him the way you preserve your neutrality being a journalist when you've so many spiritual groups and political groups inside the South Asian neighborhood.

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And most significantly, they're a part of the group. 4031 Now, how is the radio group going to assist with this? Well, the support for VMS Media Group in our neighborhood has risen from the fact that it's a residence-grown operation. They've gone through the rising pains that no different group here can say that they've gone via. I converse both Punjabi and English on the radio when I am asked to speak, and I converse on how to educate our youth to maneuver forward towards the issues that are affecting our group.

Most folks don't signal their name to something these days. 4445 I love what I do since it allows me to spend extra time with my youngsters, be able to follow my ardour with arts. I'm a -- and I'm also a singer and performer, in addition to very energetic in my neighborhood. My talent allows me to help out for fundraising during shows and performance.